When Ruth Schlabach’s Berlin, Ohio, retail business grew, she didn’t just add on to her existing shop—she opened a second shop right across the parking lot. Today, business is thriving at the original shop, Berlin Village Gift Barn, and its sister shop, Country Gatherings, thanks to a vast array of merchandise and marketing savvy.
Two Stores, Two Styles
A restored dairy barn, Berlin Village Gift Barn offers plenty of character and, as Schlabach describes it, “a countrypolitan look” with mass appeal. The shop opened in 2000 and today boasts three floors of art, home decor, tabletop items, linens, gifts and ...
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