10 Ideas to Increase Store Sales

Thrill your customers with these simple tips.

It’s a busy retail world out there—every competitor wishes they had more customers. Actually, they wish they had YOUR customers. Keep competitors at bay and thrill your customers with these ... read more

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Don’t Let Poor Phone Etiquette Trash Your Business

Marketing experts Rich Kizer and Georganne Bender discover it’s time for a primer on proper telephone manners.

After a frustrating attempt at making a reservation at a famous store restaurant—three transfers, one full voice-mail box and a conversation with a manager before finally getting through to someone actually IN ... read more

Don’t Ignore Senior Shoppers

The older population is growing in numbers and buying power and could be the powerhouse customers you’re looking for.

With the holiday shopping season in swing, independent retailers are looking for any edge they can get over big-box stores and discount websites. Well, new data from A.T. Kearney’s Global ... read more

How to Define Your Target Market

Build a solid foundation for your business by first identifying your typical customer and then tailoring your marketing pitch accordingly.

With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with ... read more

Three Great Autumn Promotions

Simple and easy ways to spark fall sales from Bob Negen of WhizBang! Training.

It’s here! Autumn. For some of us, the leaves are starting to turn colors, and there’s a chill in the air. Pumpkins are out in full force, kids are looking ... read more

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