Test Your Website with Google’s Website Optimizer

This tool can track visitor activity and assess how well your site turns browsers into buyers.

How Spam Complaints Affect E-Mail Delivery

Learn the ways to keep your e-mails from getting blacklisted.

Every e-mail marketer receives spam complaints. It doesn’t matter if you use confirmed opt-in steps or have never seen a complaint in your life. Your messages do get complaints. Unless ... read more

Five Ways to Improve Your Website This Week

Tackle just one of these items and you’ll start next week in a better place.

Small-business owners are notoriously busy. You have a business to run, a web presence to manage, customers to serve, vendors to hunt down, invoices to pay, social media to keep ... read more

• Likes (1)

Measuring the Success of Social Marketing

Four Ways to See if Your Social Media Efforts Are Working

Social media is becoming the way businesses market, especially independent retailers. It’s free, allows us to talk directly to our customers online and can increase exposure and sales if done ... read more

• Comments (1)

Use Digital Freebies to Capture More Customers

Offer something valuable to your customers yet inexpensive to you to attract new business.

The digital economy has made it easier to produce and distribute a product to the general public, especially if that product deals in information. We’ve all seen and participated in ... read more