Your First Website: How to Do It Right!

Follow these five steps to ramp up your online presence.

Global Internet traffic is projected to quadruple by 2015, according to the February 2012 Cisco Visual Networking Index Report, so creating a website has never been more important for small ... read more

The Power of Check-Ins

Learn how mobile marketing can drive in new customers and help build loyalty.

In real estate, location is everything. In today’s social marketing era, geolocation might be everything. Geolocation is the ability to pinpoint exactly where someone with an Internet-enabled device, such as ... read more

What’s Top in Tech

A look at what’s new in retail technology, including mobile POS systems, cloud inventory control and more.

A quick purchase at your favorite Apple or Starbucks store reveals a retail technology environment that’s come a long way in the last five years. An employee on the sales ... read more

5 Things You Need to Score High in Local Search Results

Do these and you’re sure to generate more business.

The landscape of local search can be confusing, especially for small-business owners with little or no time to navigate through it. Local search is different from general organic search in ... read more

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Test Your Website with Google’s Website Optimizer

This tool can track visitor activity and assess how well your site turns browsers into buyers.

So you’ve updated your website, and you love it. But what do your customers think? And what changes can you make that will spark more sales?To find out, use ... read more